Endorsement Emails and Letters

Dealers / General Managers

 

“Good Information. Common sense approach. Really like the self-marketing information & recommendations; Taking personal responsibility for your sales!”

John Ellena, Dealer / President, Jack Ellena Honda (36yrs)

 

 

“Great stuff with real world examples & a website for free to follow up on questions. Went to the management training 2 weeks ago & I have used 4 techniques to desk / close deals already. This is a real return on investment.”

Brady Sauder, General Manager, Schram Chrysler, Dodge (22yrs)

 

"Jonathan has helped us increase our gross while growing volume. I use to believe that they were mutually exclusive ideas and I had to choose which one i wanted, volume or gross. Now I understand why investing in my people is so important. I spent hundreds of thousands of dollars in advertising without even a thought. Now I am cutting back my ad budget, reinvesting in my people and growing! We had a record quarter this year (2011), in a recession! I'm a second generation dealer, and have been doing this for 37 years. If my father were still alive and I told him I was going to cut advertising while growing volume and gross, he would have taken back the store and had me committed. Thanks Jonathan for all that you have done, I am proud to say I am one of your clients.”

Scott Powell, Dealer, Cornerstone Auto Resource (37yrs)

 

“Loved it. Many useful techniques to employ at the store. Will pay back the cost of the training on the first day if not the first deal.”

Tom Cook, GM, Starwest Chevrolet (26yrs)

 

"We have used Plan B several times over the last 4 and a half years and it has worked great for us. The salespeople love it the managers love it! The first time we made everybody go, after that everybody wants to go. The information is fresh it’s new, it works and it’s making us a lot of money.”

Walter Grayson, GM, Grayson Pontiac Jeep Subaru (22 yrs)

 

“Jonathan has helped me update our sales process into a more relaxed, non-confrontational experience. Obviously I like the motivation part, but it’s the education that makes the real difference. My Managers are less stressed, customers negotiate less, and deals close quicker which means more GROSS. We are breaking records in a down market and Jonathan’s training is a big part of that!”

Jay Peterson, GM, Miller Chevrolet (21yrs)

 

“Very Beneficial. Lots of good material on different ways to overcome objections. I especially liked the ‘3 Best Price’ method for handling the ‘Bottom Dollar’ customers.”

Wayne Hanson, GM, Mills Auto (15yrs)

 

“Plan B is an educational system that’s designed by Jonathan Dawson to teach your salespeople how to be more effective and to understand what the salesperson’s psychology should be towards what the customer is thinking. It helps them to do a better job to understand the customer’s intentions and behavior patterns. It also helps them to utilize word phrases that are more effective and powerful when it comes to convincing a customer to make a commitment. I would like to recommend Plan B. It’s an educational system for salespeople to learn how to handle customers and it’s very effective!”

Jim Viox, Dealer Operator, Grayson BMW Hyundai (28 yrs)

“I just recently sent four of my salespeople to the be trained at the MADA. At all levels of training Jon did an exceptional job. I used Jon years ago and he just keeps getting better. I’ve used all kinds of training before but nothing got the guys talking like this… my guys are excited and I plan to bring Jon into my store to keep up the momentum of the class.”

John Thuringer, GM, Redwing Chevrolet (15yrs)

 

General Sales Managers

 

“Great material. The method for explaining the material was good. Kept my interest very well. It’s very different from the way I was trained for the last 7 years but it’s the way the business should be handled every day. I’m excited to get back to the store and retrain my staff.”

Tim “Coop” Cooper, GSM, Jack Ellena Honda (7yrs)

 

 

“Excellent! Easy to understand workbook and easy to follow. Closing information will definitely use, and “What makes a good salesperson to you” line as well.”

Kenny Glasco, GSM, Olathe Toyota (22yrs)

 

"Interesting ideas. I can't wait to see how they do after some role-playing to prove that this Sellchology works in the real-world."

James Wunderlich, GSM, Worth Harley-Davidson (12yrs)

 
“I just wanted to let you know that since you showed us the desking ideas two weeks ago we have already had a noticeable difference in our gross. On trades we have been able to hold an average of $500 and on the selling price we have been discounting less. Overall our gross is up $870 per unit on the last 47 units.

I’ve been desking deals for over 8 years now and I didn’t know what to expect from the class. I always knew the psychology of a customer was important I just didn’t know how to turn that information into gross profit. Thanks!”

Mike Lawson, GSM – Steve Smith Country (14yrs)

 

“I’ve got about twenty years in the automotive industry doing anything from used car manager, sales manager, new car manager, finance director, finance manager so I’ve got a pretty good  background in every “hat” in the front end of the store. We inquired about Jonathan Dawson’s services about a year and a half ago and got some pretty good references indicating he would do a good job for our store. We were looking for something a little bit different.

We are probably a niche market if you want to call us that. In Fargo, ND we are the only Mercedes Mitsubishi, Audi Volkswagen in the state of North Dakota so we service a pretty wide area as well as western Minnesota. But, we didn’t want to be like everybody else. We wanted our salespeople to be different in a good way.

I think what Jonathan has brought to the table for us as far as the psychology of selling has been wonderful for our salespeople. We know that we definitely treat our customers differently, but, we also get inside the minds of our customers. It’s definitely a change of pace from what most people in the Fargo/Moorhead expect when they walk onto a car lot of any type domestic or import!

I think our salespeople would absolutely agree that what they learn from Jonathan they can easily put to use in the car business, but they probably also put a little bit of use in their personal lives as well. We’ve got some great examples of some younger people that got the training that Joe Verde offers, the meat and potatoes if you will; word tracks, how to have a good attitude, but passed that… Actually going out onto the lot and visiting with customers and finding out exactly what they are thinking and what direction they really want to go… I don’t think we could have found anyone better that Jonathan to teach that. He’s done a fantastic job!

Our salespeople look forward to the times that he comes to train and so do I. It’s a little bit of a break for me because he gets to wrestle them down and visit with them to see how much they’ve learned since the last time he was here. He get’s to see how much they have actually put to use in the real world. It’s exciting for them and it’s exciting for me to listen to them use the psychology they learned on the previous trip with their customers. I know they are trying very hard and I know it’s paying dividends for us!”

Sincerely, Jeff Richmond, GSM, Valley Imports (22yrs)

 

“I liked the new ways of desking, staying off price, and holding GROSS!”

Kevin Dietz, GSM, Redwing Chrysler (29yrs)

 

"Jon Dawson was invited to speak at one of our 20 Group meetings and I really liked the information he provided on desking ideas. I thought they were very fresh and unique so I invited him to my store for a few days to share them with my management team. I wanted to let everyone out there know how pleased I was with how the training went. From the managers to the salespeople, all the way down it was absolutely well received. We immediately came out of the training and used several of the examples that Jon had taught us over the course of the three day training and we are extremely happy with it. One of the best parts of what Jon does is that he doesn’t just tell you how to do. He’ll spend his third day out there and his nights after the class actually out there with your salespeople showing you how to do it. That was a great benefit and a great comfort to our salespeople. For any of you out there thinking about doing business with Jon, I would highly recommend it."

Bill Kelly, GSM Preston Hood Chevrolet (21yrs)

 

Sales Managers

 

“Glad someone updated sales training to the current times. Would like to see how the salespeople do with role-playing to get out of comfort zone with material covered. Good job over all. (P.S. I worked for Joe Verde as a sales manager for 5 years.)”

Mike Reid, Used Car Manager, Shawnee Mission Kia

 

“I’ve been at this store 20 years and we always find it beneficial and we learn new things each time. We also refresh our memory of some things we could be and should be using each time. It brings some things back to life that we might have forgotten about. As we have our training sessions and our reviews we always come away with something useful and new!”

C.L. Murray, NCM, Grayson Pontiac Jeep Subaru (20yrs)

 

 

 

 

“This is an innovative way of thinking that is completely outside of the box of typical reactive selling. I am guilty of getting away with “handling” objections when they come up, but now I can incorporate this new way of thinking to my business.”

Brett Geren, Finance Manager, Worth Harley-Davidson (8 yrs)

 

“I believe with all my heart that the concepts of Plan B are very dynamic and very unique. Everybody in this store, pre owned salespeople, new car salespeople, and managers have bought into the concepts wholeheartedly, 100%! Volume increases, attitude increases and improvements too. I recommend it to everybody!”

Nick Lucas, UCM, Grayson BMW (10yrs)

"I’ve been with the dealership here for 20 years. My GSM got to see Jonathan at his 20 Group and we immediately brought him down here he was so impressed. We used Jonathan to brush us up on our desking procedures, and after just 30 minutes with him I realized how much work we really did need. I am the primary trainer at the dealership and we have always tried to soften and keep the confrontation out of the desking procedures and even with all we’ve tried to do with me being in the business as long as I have, I knew we just needed a lot of work.

He worked with three days. He worked with the managers one day then he worked with the salespeople the next day. When we came out on the floor we closed one of the first deals we did. The salesperson wouldn’t normally write this deal because the customer wasn’t ready to purchase. Typically we wouldn’t write that customer. Jonathan believes in writing every single customer. The customer closed on the very first pencil and for a very nice gross! We also had a customer return from the previous night. Since Jonathan likes to get up on the desk to see how the managers are doing everything he got involved in the deal, went in on the T.O. and convinced the customer to come back the next day and again we closed on the very first pencil for another very nice gross!!

Saturday morning started out with a great sales meeting. Motivational! Gave some cash out to the guys and saw a lot of excitement from the salespeople. It was well received. A lot of times when sales trainers come in the salespeople put their guard up. Jonathan is an absolute professional in the way he does his presentations. Our whole sales force was very excited about it and you could see it in the sales meeting. We had a great Saturday that day and in has helped us with our attitudes. I highly recommend him!"

Steve Barrett, NCM/Trainer, Preston Hood Chevrolet (27yrs)

 

“We brought Jonathan into our store for 40 days of training in a year. The commitment was overwhelming at first. I didn’t like the idea of pulling my guys off the floor for training 2-3 days every month. But as I sat through the classes and saw what my guys were learning and how they were changing I knew it was a good investment of our time and resources. Three and a half months ago Jonathan helped us hire some new salespeople.

His hiring process from the ad he ran to the way he interviewed the applicants was completely different from anything I had ever done. I had never seen such a quality group of applicants in my 21 years in the business. We hired 3 out of the 22 applicants and then we ran the newbies through a rookie school with Jon and the results were astonishing! The three new (never sold before) salespeople have sold 130.5 cars in their first 3 months! That’s an average of 14.5 units per month for the first 3 months since we hired them.”

Tim Sweet, Sales Manager, Miller Auto Plaza (21yrs)

 

Salespeople

 

 

“Educative. Flow charting this stuff would be awesome to kinda work through the whole process.”

Monty Lala, Sales, Jack Ellena Honda

 

“Very informative; I feel like being brand new, it offers me tons of ideas to use/try; would love to learn more about Branding/ Growing a customer base.”

Laura Augustine, Sales, Jack Ellena Honda

 

“Well 1^st off, Thank You! It was great. I’m new to car sales but I learned a lot from the meet and greet to closing. It’s going to help a lot. I wish I had more one-on-one time with Jon but it was great. Thank you Jon.”

Ethan Hammond, Sales, Jack Ellena Honda

 

“Wish I could have stayed longer and learned more. Absolutely fantastic and informal! Would love to come to another one if I could. Meet & Greet and closing were perfect! It’s something I need help with and feel I received a ton of new knowledge to help me succeed.”

Dan Oullet, Sales, Jack Ellena Honda

 

“Very imformative workshop. Gave me many ideas for individual marketing. This is the first formal training I’ve attended and I have learned a ton about all aspects of car sales.”

Matt McRoberts, Sales, Little Apple Toyota – Honda

 

“Class was very helpful. Would like it to may be a little shorter. Great class for old salespeople as well as new sales consultants.

Marina Velos-Cecena, Sales, Little Apple Toyota – Honda

 

“Very Informative. Love the “take it away” approach. The “waiter closing is something I am definitely going to start using. I’m going to start marketing myself as “Red”, as in “the apple” of little apple and start packaging caramel apples with a personalized label for gifts.”

Suzanne “Red” Gonzales, Sales, Little Apple Toyota – Honda

 

“I thought the workshop was great. I learned things that I needed or had forgotten. Good Job.”

Dale Nash, Sales, Little Apple Toyota – Honda

 

“*Extremely* nice breakdown of the whole process and walkthrough step by step. Actually the best training I’ve had by miles.”

Sean Ryan, Sales, Little Apple Toyota – Honda

 

“Best sales seminar I’ve ever attended. A perfect mixture of abstract concepts and real world examples. Everyone will find ways to put this in their own vernacular. F*#king brilliant!”

Mick Simmons, Sales, State Line Nissan

 

“I enjoyed learning a different way to sell cars. The “take away” is genius. The “demo ride” Vs. “presentation ride” showed me my faults. Now it’s time to change. Thank you!”

Jim Carlson, Sales, State Line Nissan

 

“I felt that most of the info has already been taught but was taught in a simpler way. I really liked the marketing part of the day. Will really help me grow my own business.”

Jon Riedel, Sales, Briggs Auto Lane

 

“Would love to attend again! Very motivating, makes me wanna work harder! A lot of this my dealership does already so it was more of a refresher, but I still learned a lot.”

Kallan Laforge, Sales, Briggs Auto Lane

 

“I thought it was a good class… Lots of info. Lots of stuff I never thought of.”

C.J. Kadavy, Sales, Briggs Auto Lane

 

“Informative – I’m looking forward to learning and becoming more familiar with phrases and terms, to be able to use in the market. Definitely an excellent approach to being successful in this profession.”

Patrick Thomas, Sales, Briggs Auto lane

 

"Tons of great information, especially on the Meet & Greet.”

J.R. Batchelor, Sales, Briggs Auto Lane

 

“Well, it is my third day in sales. So everything you said was teaching me. My biggest problem would have probably been the Mett& Greet. But it all seems easier now.”

Devon Long, Sales, Briggs Kia

 

“Awesome – The psychology aspect of sales is what I liked about the class. Different from most training. Also how the objections are “voided” up-front. Loved it!”

Brandon Combs, Sales, Briggs Kia

 

“WoW! When I came in this morning and my GM said I was going to training all day all I thought was, “Man, I’m losing out on money.” After this class I think I’m going to be able to double sales and gross this year!!” Thanks Jon!!”

Jesse Hansen, Sales, Briggs Kia

 

“Very informative. Income building. Motivational. I can see anyone, including myself, using these tactics along with other training to become very successful and become a professional in sales. Sales being one of the highest paying professions. Also, this can lead to promotions and ownership when you get understanding of all areas.”

Brandon Saucier, Sales, Briggs Kia

 

“Sir, I myself have a lot of confidence in myself as a salesman, but other people and managers at my dealership don’t see me as one. Your training has helped me a lot and inspires me to prove everyone wrong. Thank you very much for your time and help today. Please contact me about my comment so I can thank you again.”

Josh Perez, Sales, Briggs Kia

 

 “Information was very good and well worth the time and expense.”

Jim Coons, Sales, Olathe Toyota

 

“Real Life examples from someone who still practices his trade! (I don’t see that often) Easily worth the money.

Kevin Karlin, Sales, Olathe Toyota

 

“It made me look at myself and change a lot of things that have become habits. I often go down on myself when dealing with objections because I had trouble overcoming certain ones. This class showed me ways to improve on handling objections and how to better close deals. From now on I need to improve my attitude and closing.”

Beau Thomas, Sales, Olathe Toyota

 

“Great! Very Motivating. When I first came to the class, I was going to sign out at noon because I thought it was just going to be the same old “s#!t”. But now I’m glad I stayed.”

Robert “Sarge” Jackson, Sales, Olathe Toyota

 

“Very enjoyable and enlightening. The workshop provided a couple of major epiphanies for me – “Pattern Interrupt” & Marketing Strategies. I am a current member of my chamber of commerce and I think I have dropped the ball and become complacent. I now see how I can use these contacts with some give & take plus programs for employees & charities to raise money in exchange for an ad for myself and the dealership.”

Joni Williams, Sales, Olathe Toyota

 

“Best Training Ever! Something new for the future. Thank you for everything!!”

Antonio Vieyra, Sales, Shawnee Mission Kia

 

“A different look on how to approach a customer & break them down.”

Dustin Johnson, Sales, Shawnee Mission Kia

 

“Very organized. A different approach. Liked the workbook & Cd’s. Like “new” school “Meet& Greet”. Really liked the idea of having 100 interview questions ready to ask customers. Strong – Once I say it they can’t use it against me; so say it first!”

Bill Munsell, Sales, Shawnee Mission Kia

 

“I learned a lot about how to change what I am doing. Just finished my first year in the business. I know I have a lot to learn.”

Kevin Carder, Sales, Shawnee Mission Kia

 

“My thoughts, I would say have changed. I came closed minded because of my psychology degree, thinking I would hear the same old stuff. 10 minutes into it I was all in with this class. Great Job!!”

Thomas Omboga, Sales, Shawnee Mission Kia

 

“Meet & Greet technique was helpful. I need more details and information on outside prospecting. The Closing techniques were useful too.”

Valerie Abarca, Sales, Shawnee Mission Kia

 

“Very informative and lots of information I didn’t know.”

Tab Martin, Sales, Shawnee Mission Kia

 

“The workshop was very informative.”

Rodney Dillard, Sales, Shawnee Mission Kia

 

“With all the sales courses I have attended, I feel that this was one of the best. I have built my sales career on bits and pieces that I have taken from all different courses, and I feel that this course will benefit me in my goals I have set. Thank you!”

Mike Vannattan, Sales, Shawnee Mission Kia

 

“I am brand new in the car business. I started in May of 2010. I need to practice product knowledge and feature and presentation and implement the psychology behind it all.”

Kevin Duermeier, Sales, Lewis Toyota

 

“Very informative. The old school way of selling cars or sales in general is obsolete and finally someone of some worth is saying how it is supposed to be done. Refreshing.”

Douglas Carter, Sales, Lewis Toyota

 

“Very Pro-Active. I fell my sales & Profit will go UP! Thank you so much.”

Troy Heinen, Sales, Lewis Toyota

 

“Good insight on new techniques and verbage… good word tracks.”

Robert Dasher, Sales, Lewis Toyota

 

“Very informative. Very good concepts on selling the customer and selling yourself.”

Greg Martin, Sales, Lewis Toyota

 

“I enjoyed hearing that I can be myself in sales and that I don’t have to do all the “word tracks” to sell and increase sales.”

Robert Brehm, Sales, Lewis Toyota

 

“Eye opening, refreshing, good stuff. Too much information in a short time. It will make me better.”

John Fischer, Sales, Lewis Toyota

 

“Very enjoyable and informative. Much better information that I know can actually work!”

Richard Harmon, Sales, Lewis Toyota

 

“Completely changed my mindset. 3 years of doing exactly what didn’t make sense to me. I am glad somebody found a way to let salespeople become humans instead of robots.”

Ryan Moss, Schram Chrysler, Dodge

 

"Good info with great examples. I have already started using your info and I know it will really help me in the future.”

Chris Hartley, Schram Chrysler, Dodge

 

“This was so much good information I will take and use right away. I loved all the information on the “Meet & Greet” and the perfect way to do a demonstration drive.”

Carolina Shirley, Sales, Shawnee Mission Hyundai

 

“A lot to take in, but I believe it can be implemented if studied and applied bit by bit over time.”

Jon Munro, Sales, Shawnee Mission Hyundai

 

“I thought the class was really great and gives me something to work on and think about. I believe everything taught will help with me selling a car and getting the customer involved and enjoy buying a car more.”

Stephanie Fein, Sales, Shawnee Mission Hyundai

 

“Great new approach to car sales. Very fresh ideas. Extremely powerful presentation. Thank you for your time today.”

Scott Thouvenell, Sales, Shawnee Mission Hyundai

 

“It was very informative. I love it! I will definitely use this in my new practices. I loved the closes.”

Chris Riekens, Sales, Shawnee Mission Hyundai

 

“It should have been at least an hour longer. Excellent new approach!”

Brett Slater, Sales, Shawnee Mission Hyundai

 

“Been to many workshops, I love learning. I wish it was longer. More role-play would be great.”

Bob Wright, Sales, Shawnee Mission Hyundai

 

“Very educational! Great marketing strategy. My new customers will have an awesome experience.”

Rebecca Frederico, Sales, Shawnee Mission Hyundai

 

“Loved it. I would recommend people!”

Tracy Bean, Sales, Shawnee Mission Hyundai

 

“I liked the part that helped me overcome objections before they say them.”

Frank Bellmyer, Sales, Shawnee Mission Hyundai

 

“Very informative. The “Greeting technique” was the best part.”

Yvette Anderson, Sales, Shawnee Mission Hyundai

 

“Very informative. Teaches you new ways to build rapport and interact with your customer.”

Matthew Pauly, Sales, Shawnee Mission Hyundai

 

“I thought the workshop was great. I have been selling a year this month. My second month I sold 19.5 units and I was excited but haven’t been close to that number since. I have averaged 8 a month since then and I believe these tools & focus will get me back there.”

Felix Moreno, Sales, Shawnee Mission Hyundai

 

“Very informative. I came for the chance to help my marketing. I got much more from the objections portion than I had hoped. I would like to hear more of what you have on marketing.”

Cody Chiles, Sales, Crown Toyota

 

“I learned a lot. Thanks!”

Cassidy Moore, Sales, Crown Toyota

 

“This has made me stop, reflect, and gain a spark to get going again. My wife is losing her job & I need to replace her income. This will make it happen.”

Michael Rush, Sales, Crown Toyota

 

“I appreciate many of the techniques introduced today. I would prefer a more interactive (peer to peer; peer to instructor) compared to a lecture driven format. I sense attendees would learn (and remember) the material better if presented in a work-flow or flow chart format compared to associative content.” (This is what happens in the in-house sessions of the training.)

Christopher Hess, Sales, Crown Toyota

 

“Being new to car sales I found the workshop to be helpful. The “Meet & Greet” technique was great.”

Jim Jameson, Sales, Crown Toyota

 

“I will use the investigation at their car technique. And the part about “talking isn’t selling” was good. Thanks.”

Chris Gorton, Sales, John North Ford

 

“Great – Enjoyed it and think it will help me make more money and change the way I do business.”

Mark Schaefer, Sales, John North Ford

 

 

“Awesome! It’s not just training… it’s the mindset of the customer – which is most important. I now know how to be prepared for them.”

Adrian Ramirez, Sales, John North Ford

 

“Great!!!”

Jack Twibell, Sales, Worth Harley-Davidson

 

“I’m glad I chose to attend today. If they would allow me, I would be back tomorrow. I wish it was another couple of hours. I’m excited to put these tools to use! Every mistake I’ve ever made you touched on – and I related!! Thank you Jon.”

Will Rankin, Sales, Worth Harley-Davidson

 

"Moves fast. I was able to find different means for closing.”

Steve Jackson, Sales, Worth Harley-Davidson

 

“Thought Provoking Information! Some new ideas, some things I have heard before or seen before.”

Scott Nace, Sales, Worth Harley-Davidson

 

“Lots of info crammed into the day. Even though it is not motorcycle specific, I think it would be better as a 2 day event.”

Jeffrey Harned, Sales, Worth Harley-Davidson

 

“Very good job! Would like to see even more interactive one-on-ones or groups.”

Monty Smith, Sales, Worth Harley-Davidson

 

“Very eye opening. Wake up for a 45 year old guy who loves selling Harley. Truly a breath of fresh air.”

Mike Dorssom, Sales, Worth Harley-Davidson

 

“Great ideas. A lot of new tools for your tool box. Went kinda fast. Good trainer. Would sit and listen to some more.”

James Poe, Sales, Worth Harley-Davidson

 

“Nice – Very good ideas. A little fast, maybe could have been a two-day deal. Will change my sales techniques and help sales.”

David Simon, Sales, Emporia Motors

 

“I thought the whole experience was a great experience. A lot of helpful tools, tricks, and tips that I picked up and I really think they will work in the future. I think the whole experience was worth the time and money for sure.”

Brendon Dennison, Sales, Emporia Motors

 

“It was a real good learning process; filled with a lot of ideas and over all a great experience.”

Joseph Cervantes, Sales, Honda of Tiffany Springs

 

“Very good pacing and applicable skills in reaching your customers. Easy to follow and implementable methods.”

Gerald Bentley, Sales, Honda of Tiffany Springs

 

“Very informative and fresh ideas. Brings new ideas for the same old thing.”

Brian Cobb, Sales, Honda of Tiffany Springs

 

“Very positive.” Great psychology for increasing sales. Lots of new word tracks useful for today’s diversified clientele.”

Bill Robinson, Sales, Honda of Tiffany Springs

 

“I thought that the information was helpful in a really good way. Been selling for 5 years & picked up some great information.”

Nick Taylor, Sales, Honda of Tiffany Springs

 

“A lot of information in just one session.”

Michael Helm, Sales, Honda of Tiffany Springs

“My 3rd month in the business I sold 16 cars and in my 4th month I sold 30 cars and made $15,000. The stuff you taught me in your rookie school and other training classes has impacted the way I treat my customers and contributed greatly to my success. I was told nobody at our store has ever sold 30 cars without at least 5 years in the business. Thanks. Your stuff really works!”

Kevin Hunter, Sales, Cornerstone Auto Resource

 

“I’ve never sold cars before so I didn’t know what to expect. The rookie school training provided by Jonathan was exactly what I needed to get off on the right foot. I had confidence going into my first deal. Knowing the psychology of selling along with the steps makes all of the difference. My numbers are proof of it. I sold 15 cars my first month, 18 my second and 22 in my third putting me in second place behind the other new guy that went through the training with me!”

Casey Smith, Sales, Miller Auto Plaza

 
“Lots of good ‘fresh’ ideas. Cautiously optimistic about ability to adopt these techniques. I’m concerned that I will revert back to old ways when going gets tough… but hope not to.”

John Kujawa, Sales, Clements Auto

 

“I learned how to say some things I’ve been saying differently. And to focus on the customer’s wants and needs more.”

Jeff Pagel, Sales, St. Cloud Toyota

 

“I learned a lot of information that will be a key to my success with sales. I liked learning about sales from a psychological angle. This was a great class…and it was fun.”

David Eskola, Used Sales, Walser Chrysler

 

“Great info to use on the phone. How to build trust and keep the direction moving forward. I liked learning the exact ways to answer questions, and add value.”

Jose Watanabe, Sales, Walser Chrysler